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Ah, the age-old question whether to choose photo printing with a gloss finish or a matte finish. Personally, I am ridiculously indecisive and often spend a great deal of time deciphering between finishes. In fact, I am in the middle of an online custom printing order as we speak. I have stepped away to map out the options, and hopefully by the end of this blog entry, both you and I will come to some kind of conclusion on our individual custom online printing projects.
Glossy Pros
- Photo printing will have a shiny finish. This can be attractive to the eye.
- Colors are vibrant. Since glossy makes print shine, your colors will shine as well.
- As long as the original photo is in focus and not blurry, images with glossy print will typically appear crisp and sharp.
- Glossy finish refrains from creating a textured look when scanning and converting to digital c printing.
Glossy Cons
- Very likely to attract fingerprints and smudges.
- In order to remove fingerprints and smudges, you need to use a photo cloth and/or a liquid solution and be extremely gentle. Rubbing or scrubbing photo printing, no matter how delicate the cloth, can produce scratches.
- Glossy photos produce a glare, making them difficult to see from certain angles and uncomfortable to the eye.
- If the original is of poor quality, producing work with a glossy finish might accentuate the flaws.
Matte Pros
- Matte custom online printing services will conceal visibility of fingerprints and smudges.
- The majority of professional giclee printing is printed on matte-finish paper. This means that matte giclee printing will have a more professional look. This is especially true with black and white photo printing.
- Glare is significantly reduced with matte-finish prints.
Matte Cons
- Matte finish textures often make photos look grainy.
- Since matte finish is dull as opposed to lustrous, matte photo printing colors are less vibrant.
- When the photograph is scanned or converted to digital, matte-finish prints may produce a distracting pattern or texture.
So, overall it seems that photo printing finish should depend on the project you are handling. Glossy finish accommodates a more artistic display. If you are using very detailed and clean original photos, they will translate well to glossy. Also, if you are using plexiglass mounting, or another type of protective display case, susceptibility to smudging will be kept at bay.
On the other hand, if you are looking for a much more buttoned-up professional appeal, then matte-finish is the way to go. Matte-finish can be used effectively for promotional printing and corporate identity printing.
I hope this has helped you plan out your project and successfully complete your online custom printing order. As for my own custom online printing purchase – I am on my way to checkout right now.
Filed under: Uncategorized, Products, Education, Digital C Print on December 31st, 2007
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When it comes to giclee printing paper, size just matters. Believe it or not, the thickness of your printed page can affect the impact of your promotional printing piece. Although there is very little noticeable difference in quality of print from thin paper to thick, a weighty page will speak for itself.
How can any text be taken seriously on a flimsy piece of computer paper? If you’re expecting to get your brochure printing or letterhead printing done on the same type of paper that little Johnny used for his 3rd grade book report – well, it’s time to reconsider.
Heavy paper has an air of importance that is crucial in professional promotional printing. The feel is more sturdy and substantial. Custom RGB printing on thick paper will also translate visual weight to the eye. The appearance is much more serious and business-like than a thin piece of paper.
This paper is especially detrimental in business card printing. This is the case because business cards are typically small squares of paper, usually no larger than 3 inches by 5 inches. If you go flimsy on custom business card printing, it will just resonate cheap. You don’t generally hand a business card to someone whom you are acquainted with already and in handing it to someone you have not before, the first impression rule comes into play. People don’t want to pay for legit products and services from a business that can’t even spend the time, effort, or funds for anything more than amateur business card printing, created with a home desktop.
Thick papers hold up well, especially against heavy ink coverage, which is also a better design choice. Even when it comes to photo printing, thicker paper just looks better. Full color photo printing should be done on thicker inkjet photo printing papers.
Taking your project to a promotional printing company is your best bet for thick paper giclee printing. If you’d rather chance it on your own home destop, understand that you’re taking the risk of a major paper jam. Many commercial printers do not handle thick paper well, especially if they don’t provide a straight paper path of printing.
Filed under: Uncategorized, Design, Education, Digital C Print on December 19th, 2007
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Sometimes in life it is better to choose the more difficult path. For example, perhaps you’d rather visit a friend face-to-face, as opposed to talking to him or her on the phone or through the computer. Also, you’d probably rather attend a concert or a sports game, than watch it on television.
Passing up the ease and simplicity of online custom printing, to order your promotional printing at a printing store, however, is probably not a good idea. It barely makes sense when you can probably find more options and capabilities online. I understand that there are many people out there who just aren’t technologically-inclined. So, the concept of going through any type of computer-related process is daunting. However, the steps are mapped out for you on most custom online printing sites. Specifically, the one you’re at right now. Each specification is a matter of a mouse-click.
But what if you’ve never purchased corporate identity printing materials before? Honestly, this is a non-issue. Online custom printing affords you time to click around and try things our before you make your final decisions. All of the specifications are laid out for you. So, all you have to do is select.
If you’re a first-timer in the printing industry and you actually go to the giclee printing company, you may feel intimidated by the printing lingo. You may also find that the representative may be too busy or not a good instructor when it comes to explaining the giclee process. This may propel you to make a quick decision without thinking it out. This site was built on the principals of educating our customers and in turn offering productions to customers who know the difference.
Also, who wants to lug all of their promotional printing materials to a printer? With custom online printing you can upload as many files as you need and receive soft on screen PDF proofs or hard proofs back to you at your location for approval before your work is produced. Virtually the same process that you go through in person. If the word “upload” scares you, and you feel that I’m getting too technical, not to worry. Upload just means that when you click on the “upload” button, a little window will come up with access to all of the files and documents on your computer. Once again, all you have to do is click.
So, as you can see, the advantage of online custom printing strongly outweigh the option to order in-store. Happy ordering!
Filed under: Uncategorized, Proofs, Education, Technology on December 19th, 2007
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RGB (Red, Green, Blue) is the color scheme used in computer graphics. CMYK (Cyan, Magenta, Yellow, Black or “Key”), on the other hand, is the standard for printing color images. The computer screen displays light. As colors are added in RGB, light is added as well. Alternately, the CMYK color scheme is used in combining inks. Therefore, as more colors are combined, the resulting color becomes darker.
If you are working in RGB, you must convert your promotional printing files from RGB to CMYK so that they can be printed on a printing press. Unfortunately, not all colors can be replicated in the transfer process. While some colors may be out of the CMYK gamut, it is usually difficult to tell the difference in full color fine art printing.
So what the differences?
RGB uses the colors red, green, blue which are the primary colors of light. The secondary colors to these are cyan, magenta, and blue, which can be found in CMYK. Therefore, CMYK is opposite RGB.
Both RGB and CMYK modes use 8-bit channels for each of their colors. Since RGB includes 3 colors, RGB is a 24-bit model. CMYK, on the other hand, uses 4 colors, and therefore it is a 32-bit model.
The RGB process of color is additive. The colors throughout the color spectrum are created in RGB by adding different intensities of red, green, and blue light to black. Black is equivalent to no light on the computer screen. The intensities of RGB light can be as weak as 0, or as strong as 255.
The CMYK process of color is exactly the opposite. As RGB light is striking an object, CMYK colors are absorbing the light and reflecting back appropriately. The amount of light absorbed depends on the amount of CMYK color present. Therefore, CMYK is considered a subtractive process. The colors displayed by CMYK are the result of subtracting varying amounts of red, green, and blue light.
When your promotional printing project uses custom RGB printing, the eye sees the varying light of red, green, and blue (and all the colors they produce) before they are absorbed. When you produce Giclee printing in CMYK, however, we are seeing the color lights that have been reflected back to us after absorption.
This is just more proof that full color photo printing is an amazing and intensely detailed process.
Filed under: Uncategorized, Design, Education, File Preparation, Technology, Digital C Print on December 19th, 2007
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Thank you to all of you whom had entrusted us with their Graphic Communications in 2007.
We look forward to serving you in 2008 with new products such as direct mail and an expanded line of business stationary that steps away from the commodity printers and offers your brand a distinctive appeal.
It’s all about reaction and response.
Thank you,
The staff and management
Filed under: Uncategorized, My Account, Education, Home Page on December 18th, 2007
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This is a special production method is used to glue the Photo, the production process. In this way the image is protected against scratching, dirt and premature aging. A unique way to preserve photographs and for the presentation of photographs in a museum or gallery environment.
People mainly want it because it looks great by adding a dimension to your photography based or digitally mastered graphic artwork and preserves the image at the same time. The mounting process to a thick material gives the appearance of a museum or shadow box.
While standard framing provides great flexibility, by choice of materials and colours of frame and overmat, to optimally match a picture to your home decor, face-mounting behind plexiglass (acrylic glass) is by far the most impressive way of presenting a photograph.
This technique has only recently gained wide acceptance among museums and art galleries. Mainly because it seems to add a third dimension to the two-dimensional image and provides a brilliance and intensity unobtainable by any standard framing.
Process Production technique:
The end product contains mainly three parts:
*A digitally printed photograph,
*A 100% clear adhesive
*1/4” piece of plexiglass or other acrylic glass.
This production technique involves a digital C print or a permanently elastic, smooth fusion of paper print and acrylic glass. By using a special adhesive, an airtight bond is created with no air bubbles, fixing the print with its front side to the back of UV-resistant acrylic glass or plexi-glass.
By directly gluing the front side of the photograph to the back of a sheet of plexiglass, any light reflections between the photograph and the glazing of an ordinary frame is eliminated, thus increasing image sharpness, contrast, and colour saturation.
When light penetrates the layer of acrylic glass, the light reflection on the print’s surface is completely different from the effect when a print is framed with a passe-partout and ordinary glass. With this unique production method the diffusion of light diminishes because of the homogenous quality of acrylic glass. As a result the colours seem sharper, more brilliant, more intense and more immediate.
The assembly of plexiglass, photograph and protective back layer is attached to a recessed aluminium frame which serves as a spacer between picture and wall, providing the impression of the photograph to be hanging in the air.
Although face-mounting provides a spectacular way of presenting photographs, it’s virtually not more expensive than “classic” framing using window mount and a good wooden or metal frame.
Filed under: Uncategorized, Products, Design, Education, Technology, Digital C Print on September 14th, 2006
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We make printing as painless as possible with greater communications. At PrintPromotion.com, we do many types of printing, mounting, laminating and other specialty finishing types of applications.
We are starting today with the “Client of the week” and displaying and image or a photo of a project that is being produced in our shop.
See Our most recent winner here.
Filed under: Uncategorized, Home Page on March 2nd, 2006
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The goal of this contest is to create an effective message that gets you to take action, in this case the action is to receive votes to win this competition.
We hope you have enjoyed the contetst so far.
We thank all of the entrants for their time and dedication in submitting their designs for Clean Design 2006. We were honestly surprised to see what a great response we had received. The submissions came in from all over the world and in as many styles, languages, and artistic interpretations as could possibly be imagined. We also thank Adobe for their sponsorship and support. Good luck to all the top ten picks.
Cast your vote for the top three entries. We ask that you send your friends and colleagues and maybe your clients to vote on your behalf. Our system allows each visitor to vote once. The voting will close on March 6th, 2006 at midnight.
Thank you for your participation,
The Marketing Team at Print Promotion/Printing Responsibly
Filed under: Uncategorized, Design, Events/Sponsorship on March 2nd, 2006
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Well, it has been quite an experience taking our business from phones, email and all the other typical business communications methods to a more streamlined and more customer oriented web application to sell our products and service our customers.
We started out getting a lot of traffic from our fellow “techies” out there, and quickly were found out by the freelance designers in the world. Next we were fortunate to work with many of the hardworking and very talented freelance and graphic designer firms all across the US, then we started getting inquiries and live jobs from corporate america, top clothing brands and non-profit groups, who of course were buying recycled paper based print jobs.
Who?
Ralph Lauren, Verdura Jewelers, US Helicopters, Silas Partners, a group of 17 doctors in Virginia, a Bio-Deisel company in California, Pentagon Software, a movie producer, Phoenix Marketing, UsedBicycleBuyer.com, Viacube, and not to mention AIGA.org/The United Nations, the non-profit group that is helping to build alliances and programs internationally for graphic designers.
What? Pocket folders, business stationery, many, many orders on recycled paper, brochures, envelopes, business cards, sell sheets, postcards, photo printing, giclee prints and many others.
We are very happy to have worked with such great organizations, brands and non-profit groups.
Thank you for all your support,
The Marketing Team at Print Promotion.com
Filed under: Uncategorized, Products, Design, Technology on February 15th, 2006
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Inequality Matters
Inequality of income, access to health and education, and access to markets for trade is trapping people in a cycle of poverty despite their best efforts.
Rich countries account for more than 50 percent of the world’s annual income, but less than 20 percent of the population. The posters in the “Inequality Matters†series illustrate how much disparity there is in the world even in the fundamental human conditions.
About the poster series
The posters were conceived and designed by Tom Geismar through AIGA for the Human Development Report Office of the United Nations Development Programme in anticipation of The 2005 World Summit. The Summit, held on September 14-16, 2005, is the largest gathering of world leaders in history. Heads of state will attempt to forge a common agenda on international development, security and human rights.
Click this link to download them as PDF’s or use your right mouse button.
And guess who printed them…PrintPromotion was extremely fortunate to have been chosen to prep, proof and print these beautifully designed posters for this life changing event taking place at the UN this next few days.
We hope that the members of the UN take notice of the messages on the posters. The content and message of all the posters are that things are not equal among the worlds poplulation and show how the numbers stack against some countries more than others, and we here in the US need to pay attention to what advantages we have and not take them for granted.
A mesage from the designer:
I did want to thank you for the terrific job you all did with the UNDP posters. The printing was excellent, and you turned it around in very little time. And I especially appreciated your spirit of helpfulness and cooperation. As is so often the case, here was a 3 year project that went down to the last minute, and somehow you pulled it off.
Please keep me informed of Print Promotions activities; hopefully we can do other projects in the future.
Best regards,
Tom
Filed under: Uncategorized, Education on September 13th, 2005