How to Create Visually Effective Brochure Printing
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Brochure printing can be a worthwhile venture for your business. As a marketing tool, a brochure is a multi-faceted information-driven pamphlet that can establish your business as an expert in the field.
Customer attention and intrigue should be your main focuses when designing your company brochure printing. Conceptualizing for brochure printing services involves many different elements that must be taken into consideration in order to create an effectual piece. Important custom brochure printing design components include:
Composition
The composition of your piece refers to the relationship between all of the elements and characters within the specified area. In order for your brochure printing to be visually appealing, these elements should be harmonious with one another.Relationship between Positive and Negative Space
In design, areas of white space are just as crucial as words and images. The negative areas within and around the images and words, give the viewer’s eyes a place to rest. When creating a design for a brochure printing company, it is important to make negative space active so that it adds to, rather than takes away from, the overall composition. In order to create this cohesive relationship, you should pay close attention to size and placement of positive objects in relation to negative space. Extreme contrast makes for a more active and interesting custom brochure printing design.Balance
The visual weight of design elements in brochure printing should be evenly distributed throughout. If there is no balance, the viewer often becomes confused and overwhelmed with the composition. The simplest way to achieve balance is through symmetry. While symmetry is an effective design, it is much more intriguing to achieve balance in your custom brochure printing services through asymmetry. Varying the distance and density of your design elements will shake things up but maintain visual weight.Attention and Hierarchy
As the viewers’ eyes fall on your brochure pages they will follow a particular direction. By focusing on the arrangement, size, and line placement of your piece, you can manipulate the eye to follow a specific road map. Contrasting the weight and shape will allow you to create a hierarchy of design elements. Those components in your brochure, which are more important, should stand out from those that are less important. Heavier type faces, or larger fonts can be used for this purpose. Additionally, lines can be used to connect or isolate areas of your brochure printing.Color
Color can be very symbolic. Several cultures have specific colors which are used to represent different emotions, actions, objects, etc. You should never randomly choose full color brochure printing colors. The colors of your custom brochure printing should be visually appealing, complimentary, and meaningful. Also, colors can be used to connect or isolate certain points.Layout Design
Brochure printing uses strong layout to allow for storytelling. Typically, the front panel is a teaser meant to grab the readers’ attention and provoke the page turn. The second panel’s purpose is to hold and maintain the readers’ interest. At this point a clear theme is developed. The inside panels are the source of information. Finally, the back panel is the call-to-action. Many brochure printing companies offer a mailing label, an order form, or a message to readers about how they can get more information.Typography
The style of your font can change the entire look and feel of your brochure. Not only is type important for theme consistency, but it also helps to convey a message. Never use a true type font because they do not convert well from one machine to the next.Readability and Legibility
Readability refers to the ease with which a group of text is read. Letter shape is one factor that can be altered to allow for higher readability. For example, large amounts of text, in newspapers or books for example, are typically printed in serif fonts. Serif fonts have a drastic contrast between thick and thin. They also have strokes projecting off the letters at the bottom or top.Legibility refers to how clear and recognizable individual letters are. Individual letters in short phrases, such as headlines or pull quotes, are often more legible in sans serif type.
Font Size
When choosing a type size, consider your audience. For reading ease, general brochure printing should be about 12 points. Large fonts are usually easier to read. However, the larger the font the more mid-sentence hyphenation will be required. As a rule, hyphenation should be kept to about two per paragraph.Line-spacing and Word-spacing
Every inch of space in your brochure is crucial. The space between paragraphs, lines, and characters can all be varied to set-off and call attention to different clusters of information.Images
Pictures are meant to enhance custom brochure printing copy. This means that the images you choose should be properly aligned with your business, subject matter, and design style. Photographs, original illustrations, and clip art are all suitable sources for graphics. No matter the type of image, if it doesn’t fit in with the rest of your brochure printing it will be painfully obvious. Additionally, quality and size of the photo should be considered. If you have a perfect image with a major flaw, edit the picture before you incorporate it into your brochure. With today’s technology, your graphics can be intensely altered. If the graphic is important, don’t be afraid to go too big. Also, remember the rules of balance for multiple images.If your custom brochure printing design is haphazardly created with no deliberation, you might as well take the budget allotted, and throw it in the garbage. Sitting down to read a six page brochure is a commitment of time and effort. If you don’t put in your time, the consumers won’t put in theirs.
Filed under: Uncategorized, Templates, Design on December 31st, 2007