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<channel>
	<title>PrintPromotion</title>
	<atom:link href="http://www.printpromotion.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.printpromotion.com</link>
	<description>Results through communication™</description>
	<lastBuildDate>Thu, 14 Oct 2010 13:28:45 +0000</lastBuildDate>
	<language>en</language>
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		<item>
		<title>Postcards</title>
		<link>http://www.printpromotion.com/2010/10/postcards/</link>
		<comments>http://www.printpromotion.com/2010/10/postcards/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 11:48:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Templates]]></category>

		<guid isPermaLink="false">http://www.printpromotion.com/?p=31</guid>
		<description><![CDATA[Postcards Our postcards are custom printed and color matched to your approved proof. If you order a PDF “soft” proof, we still make a hardcopy for our reference when printing to attain the best quality and color accuracy. Our Pricing: All Postcards are printed on sturdy, 12 point stock, gloss, with an eco-friendly aqueous varnish [...]]]></description>
			<content:encoded><![CDATA[<div><a href="http://printpromotion.com/wp-content/themes/carrington-blog/images/postcard.jpg"><img src="http://printpromotion.com/wp-content/themes/carrington-blog/images/postcard.jpg" alt="Postcard" /></a></p>
<h4><a href="http://printpromotion.com/wp-content/themes/carrington-blog/images/postcard">Postcards</a></h4>
<p>Our postcards are custom printed and color matched to your approved  proof. If you order a PDF “soft” proof, we still make a hardcopy for our  reference when printing to attain the best quality and color accuracy.</p>
<p>Our Pricing: All Postcards are printed on sturdy, 12 point stock, gloss, with an eco-friendly aqueous varnish to protect the ink in the mailing process.</p>
<form>
<select>
<option value="None">Select Your Size </option>
<option value="http://www.oppty.dominionrecruiting.com/category/allergyimmunology/">4&#8243; x 6&#8243;</option>
<option value="http://www.oppty.dominionrecruiting.com/category/anesthesiologypain-management/">5&#8243; x 7&#8243;<br />
<option>
<option </option>
<option value="http://www.oppty.dominionrecruiting.com/category/anesthesiologypain-management/">6&#8243; x 9&#8243;<br />
<option>
<option </option>
</select>
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<p>250: $55</p>
<p>500: $99</p>
<p>1,000: $125</p>
<p>2,500: $195</p>
<p><a href="../get-a-quote/">If your project is custom, and does not fit our standard products as above, please Request a Quote</a></p>
</div>
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		<item>
		<title>Prepare quality print-ready files</title>
		<link>http://www.printpromotion.com/2010/09/prepare-quality-print-ready-files/</link>
		<comments>http://www.printpromotion.com/2010/09/prepare-quality-print-ready-files/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 20:08:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[File Prep]]></category>
		<category><![CDATA[Quality]]></category>

		<guid isPermaLink="false">http://www.printpromotion.com/?p=24</guid>
		<description><![CDATA[Follow the checklist below to make sure your files are print ready. The following products all print in spot color (Pantone™) PMS colors only, which means your artwork needs to be vector, and the best program to use for vetor output is Adobe Illustrator, InDesign, or Quark. Photoshop will not give you the ability to [...]]]></description>
			<content:encoded><![CDATA[<p>Follow the checklist below to make sure your files are print ready.<br />
<strong><br />
The following products all print in spot color (Pantone™) PMS colors only</strong>,  which means your artwork needs to be vector, and the best program to  use for vetor output is Adobe Illustrator, InDesign, or Quark.<br />
Photoshop will not give you the ability to print spot color at all.  Photoshop files can be used to print anything in CMYK, Full Color.  See  below.</p>
<p>Letterhead<br />
Envelopes<br />
1-4 Spot color Pocket Folders (Full color folders, see below)<br />
1-2 Color Business Cards</p>
<p><strong>The following products all print in CMYK (Cyan, Magenta, Yellow, Black) 4 color process, a.k.a. Full Color.</strong><br />
Coop Business Cards<br />
Coop Postcards<br />
4cp Pocket Folders<br />
Inkjet Posters<br />
Banners<br />
Promoplanes™<br />
Brochures<br />
Giclee Fine Art Prints<br />
<strong><br />
The following product prints in RGB.</strong><br />
Digital C Prints or Photoprints</p>
<ol>
<li><strong>Images:</strong> Before placing or embedding your artwork  into any layout or illustration application, please make sure your  images, photos, and raster graphics are saved in CMYK mode or grayscale  mode, not RGB (they will not print correctly and it will cause our  system to detect a problem and halt the production of your proofs and  production of your job entirely). You will receive a message letting you  know that your images need to be converted to CMYK mode.</li>
<li><strong>Fonts:</strong> There are thousands of fonts and that  means that there are an unlimited amount  of potential font based  problems, to make it simple, include a compressed folder with all the  fonts you used in the project; ones used in Photoshop, Illustrator,  Quark, InDesign, or any other popular graphics software programs.  Send  both screen and printer fonts for Type 1 fonts. Send the same format  (Type 1, TrueType, OpenType) as used in the document. Send all the fonts  used, including fonts in EPS graphics (or, convert fonts in graphics to  outlines before placing in page layout application).  By outlining the  fonts in Illustrator or other EPS capable programs, you can outline your  fonts which turns them into vector (or shaped) graphic elements as  opposed to editable type.  Since we are not in the business of editing  copy, this should not cause any problems.  If you want to leave your  files in an editable format, make sure to include ALL the fonts used.</li>
<li><strong>Page Layout:</strong> When using programs like Adobe Page  Maker, InDesign or Quark XPress, make sure to include in a compressed  packaged folder of all the elements that are used to create your layout;  logos, images, photos, vector art, fonts, etc…this way when we open and  decompress your files we can see everything that was used to create  your project in one convenient concise folder.</li>
<li><strong>File Size:</strong> If you feel that your files are too  big to simply send over the internet, call us first, you may be  surprised – OR use these tools to help you; <a href="http://web.archive.org/web/20060521193934/http://www.stuffit.com/">www.stuffit.com</a> (Mac Compression Software) or <a href="http://web.archive.org/web/20060521193934/http://winzip.com/">www.winzip.com</a> (PC Compression Software).  These programs will shrink or compress your  files and make them smaller without compromising the integrity, quality  or stability of your files included in the compressed, stuffed or  zipped folder. Our file upload form can safely upload files up to 100mb.  If you have a file bigger than 100 mb, please call us and we can walk  you through uploading the exceedingly large file to our ftp server.</li>
<li><strong>Illustration or Vector Art/Type:</strong> When you create  vector art for your graphics and type you are ensured of good crisp  printing.  Vector art is the sharpest type of graphic format there is,  there is no bitmapping or rasterizing that happens, in other words there  is no fuzziness when you zoom in on your artwork, the integrity of the  art or type is flexible and will scale to whatever size you choose,  especially when printing large posters, banners, photo C prints or  giclee prints.</li>
</ol>
<p><strong>Large Format File Preparation Tips</strong></p>
<p>When blowing up images to large sizes from computer-generated image  files, it is important to make sure the files were created in formats  and resolutions that will assure quality results when printed.</p>
<p>There are three main issues to be aware of and if you’re careful, you’ll be amazed when you unfurl your product from the carton.</p>
<ol>
<li><strong>Resolution and File Formats</strong><br />
Resolution relates to how crisp your images will appear when scaled up  to many times the size you’re viewing it at on your monitor (72 dpi) or  the color laser hardcopy proof you printed to get design approval from  your boss or client (300 dpi at 8.5” x 11” size).DPI stands for dots per inch, which harkens back to the world of  offset printing where printed images are literally composed of CMYK dots  that combine to form the illusion of a solid image on paper. Although  computer images are defined by combinations of RGB pixels (rectangles  instead of dots), the term DPI has carried over and is usually used to  determine how many pixels are actually present in a computer image at  any given size (e.g. 150 DPI at 30” x 40”).</p>
<p>Most large-format output devices are now capable of yielding output  at resolutions of 300 DPI or higher at giant sizes, yielding very clear  crisp results (have you seen billboards lately? Or been stuck in traffic  next to a bus that is wrapped with adhesive vinyl panels advertising  the incredibly sharp facial features of your favorite TV personalities?)</p>
<p>The formula for getting it right when going “grand” is actually  pretty simple as long as you prepare your files properly in advance.</p>
<p>The good news is that there are certain file formats that don’t  depend upon resolution to look great any size. These are called vector  files.</p>
<p>Fonts and .eps logos are classic example of vector file formats.</p>
<p>Vector graphics can be stretched like rubber bands or blown up like  blimps and they will still look sharp. That is because vector files,  unlike their needy counterparts, bitmap files (which we will get to  shortly), are defined by mathematical ratios, not a finite  pre-determined number of pixels.</p>
<p>When preparing documents for large-format output, bitmap images  require the most attention. If you create images in Photoshop, scan  photos, or take photos with a digital camera, then you need to make sure  those images possess enough resolution (DPI) to print properly at their  final size. If you don’t, your poster or banner could look like some  kind of horrible disaster at Lego Land!</p>
<p>For example, if you’re designing for a final size of 36” x 48” and  you want to get your images to 300 DPI at that size, you can set your  page up for 18” x 24” (25% scale) and import your bitmapped images at  1200 DPI and they will then blow up nicely to 300 DPI when scaled up  400% to 36” x 48”.</p>
<p>Note: Your intuition might tell you that 25% size of 36” x 48” is  equal to 9” x 12”, when in actuality, 9” x 12” is equivalent to 1/8 the  size of 36” x 48”. Your intuition wasn’t paying attention in math class,  as scaling up is an exponential process! Okay, just look at the handy  chart below and it will help you catch up on your geometry.</p>
<p><img src="http://web.archive.org/web/20060329100439/http://printpromotion.com/images/blog/image_res_vs_size.gif" alt="Image size and required resolution to print well" /></p>
<p>Designing at 25% of your final output size is a good way to help  manage your file sizes, because bitmaps at full-resolution, full-size  can be very cumbersome to work with.</p>
<p>By the way, for most poster and banner applications that are not  especially complex, detailed, or subtle, 150 DPI at 100% will yield  pretty good results. On the other hand, if you’re dealing with detailed  and/or color critical imagery, 300 DPI at full-size is a better choice.  If you’re designing something color critical at 25% size, you need to  make sure your bitmap imports or Photoshop document are at 1,200 DPI.</p>
<p>When you’re dealing with REALLY BIG stuff, you can often get away  with 150 DPI at full-size, simply because your final output will  probably be viewed from a greater distance (“good from far, far from  good”). In other words, it doesn’t matter if it looks a little grainy or  jagged up-close, because your audience will be at a safe distance from  the display (e.g. an arena or large event setting).</li>
<li><strong>Color Management</strong><br />
The two main color models utilized in computer graphics are RGB (Red,  Green &amp; Blue) and CMYK (Cyan, Yellow, Magenta &amp; Black). How your  final output is printed or viewed determines the correct color system  to choose when preparing your files.If you’re designing for digital or offset printing, or for that  matter, any ink or toner-based printing device, you should be designing  and proofing your images using CMYK. If you’re designing for a monitor  screen or projector-based presentation, 35mm slide imaging, or a Digital  C Print, you should work in RGB, as that is the native color model for  those environments.</p>
<p>Note: Digital cameras produce images that are RGB, which is why they  look accurate on your monitor (also RGB). If you’re taking digital  camera images and putting them into a CMYK design, make sure you bring  them into Photoshop (or any other image processing software) and convert  them to CMYK first. That is also a good time to check the resolution  (DPI) of those bitmapped images to make sure that they will look good  when printed large.</li>
<li><strong>Submitting Files for Printing</strong><br />
PrintPromotion.com supports native documents from most major graphics  software packages (e.g. Illustrator, Photoshop, Quark, InDesign,  Powerpoint). If you’re not sure about a file format, please feel free to  call and ask.We also support exported files, such as .tiff, .eps, or high-resolution .jpg and .pdf  files (again, feel free to call and ask).</p>
<p>If you’re using native file formats, make sure that you include any  imports or fonts that are not imbedded in the files (e.g. use the  “collect for output” command in Quark that automatically gathers up all  of the support documents and fonts your file requires for it to output  correctly).</p>
<p>When you’ve gathered everything together in one folder, compress the  files into archives using stuff-it or .zip so that all the files are  batched into one file that is significantly smaller in megabytes than  the raw files would be. Smaller files upload faster and are easier to  store and manage on both ends.</p>
<p>Thanks for trying PrintPromtion.com and we hope this quick little lesson in the basics has been helpful.</li>
</ol>
]]></content:encoded>
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		</item>
		<item>
		<title>Templates</title>
		<link>http://www.printpromotion.com/2010/09/templates/</link>
		<comments>http://www.printpromotion.com/2010/09/templates/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 19:58:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[File Prep]]></category>
		<category><![CDATA[Quality]]></category>
		<category><![CDATA[Templates]]></category>

		<guid isPermaLink="false">http://www.printpromotion.com/?p=21</guid>
		<description><![CDATA[Using our templates allows you to avoid common problems and ensure the results you expect. You can use our crop marks to make sure nothing gets cut off, make sure bleeds extend far enough, and be sure your file is setup with the correct dimensions. Find the relevant product, size, and graphic design program and [...]]]></description>
			<content:encoded><![CDATA[<p>Using our templates allows you to avoid  common problems and ensure the results you expect. You can use our crop  marks to make sure nothing gets cut off, make sure bleeds extend far  enough, and be sure your file is setup with the correct dimensions.</p>
<p><em>Find the relevant product, size, and graphic design program and click the link to download our template.</em></p>
<p><strong>Templates available in</strong><br />
<img src="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/images/templates.gif" alt="" /></p>
<h4>Postcards</h4>
<ul>
<li>4.25 x 6 → <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Illustrator-8-EPS/4.25x6_postcard.eps">Illustrator 8</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Illustrator-CS/4.25x6_postcardCS.eps">Illustrator CS</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Photoshop-PSD/4.25x6_postcard.psd">Photoshop</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Q4/Q4.25x6_postcard.qxd">Quark</a></li>
<li>5 x 7 → <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Illustrator-8-EPS/5x7_postcard.eps">Illustrator 8</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Illustrator-CS/5x7_postcardCS.eps">Illustrator CS</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Photoshop-PSD/5x7_postcard.psd">Photoshop</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Q4/Q5x7_postcard.qxd">Quark</a></li>
<li>5.5 x 8.5 (digital only) → <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Illustrator-8-EPS/5.5x8.5_postcard.eps">Illustrator 8</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Illustrator-CS/5.5x8.5_postcardCS.eps">Illustrator CS</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Photoshop-PSD/5.5x8.5_postcard.psd">Photoshop</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Q4/Q5.5x8.5_postcard.qxd">Quark</a></li>
<li>6 x 9 (offset only) → <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Illustrator-8-EPS/6x9_postcard.eps">Illustrator 8</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Illustrator-CS/6x9_postcardCS.eps">Illustrator CS</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Photoshop-PSD/6x9_postcard.psd">Photoshop</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Q4/Q6x9_postcard.qxd">Quark</a></li>
</ul>
<h4>Pocket Folders</h4>
<ul>
<li>→ <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Illustrator-8-EPS/9x12_pocketfolder.eps">Illustrator 8</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Illustrator-CS/9x12_pocketfolderCS.eps">Illustrator CS</a></li>
</ul>
<h4>Business Cards</h4>
<ul>
<li>→ <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Illustrator-8-EPS/2x3.5_businesscard.eps">Illustrator 8</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Illustrator-CS/2x3.5_businesscardCS.eps">Illustrator CS</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Q4/Q3.5x2_bizcard.qxd">Quark</a></li>
</ul>
<h4>Letterhead</h4>
<ul>
<li>→ <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Illustrator-8-EPS/8.5x11_letterhead.eps">Illustrator 8</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Illustrator-CS/8.5x11_letterheadCS.eps">Illustrator CS</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Q4/Q8.5x11_SellSheet_Lhead.qxd">Quark</a></li>
</ul>
<h4>#10 Envelopes</h4>
<ul>
<li>→ <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Illustrator-8-EPS/n10Envelope.eps">Illustrator 8</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Illustrator-CS/n10EnvelopeCS.eps">Illustrator CS</a> | <a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/files/templates/Q4/Q4.125x9.5_num10Envelope.qxd">Quark</a></li>
</ul>
<div><strong>Having trouble downloading templates?</strong><br />
<strong>Windows users:</strong> Please right click on the template you want to download, then left  click on ‘save target as.’ A window will popup asking you where you want  to save the file. Choose a place you’ll remember, then click save and  the download will begin.<br />
<strong>Mac users:</strong> Control-click on the  template you want to download, then choose ‘Download linked as..’ The  file will begin downloading to the folder you have set in your  preferences.</div>
<ul>
<li><a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/legal/privacy">Privacy Policy</a></li>
<li><a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/legal/terms">Terms of Service</a></li>
<li><a href="http://web.archive.org/web/20080516011905/http://www.printpromotion.com/templates#top">Top</a></li>
</ul>
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		</item>
		<item>
		<title>Turnaround Times</title>
		<link>http://www.printpromotion.com/2010/09/15/</link>
		<comments>http://www.printpromotion.com/2010/09/15/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 19:01:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding and Biz Dev]]></category>
		<category><![CDATA[Quality]]></category>

		<guid isPermaLink="false">http://www.printpromotion.com/?p=15</guid>
		<description><![CDATA[Once your proof is approved, the job will be in your hands after the production time required, which varies by product and is indicated on each product page, and the shipping time. The day of proof approval counts as day one of production if the proof is approved by the time indicated in the chart [...]]]></description>
			<content:encoded><![CDATA[<p>Once  your proof is approved, the job will be in your hands after the  production time required, which varies by product and is indicated on  each product page, and the shipping time. The day of proof approval  counts as day one of production if the proof is approved by the time  indicated in the chart below. After you upload your files and submit  your order, based on your proof selection, you will either receive a PDF  soft proof within 24 hours or a hardcopy proof within 48 hours.  Hardcopy proofs arrive via FedEx overnight. The one exception is  hardcopy proofs for Giclee Fine Art prints, which require an additional  24 hours. After proof approval and the production time required, your  job will ship and you will receive an email with a tracking number for  your package.</p>
<table>
<tbody>
<tr>
<th style="text-align: left;">Product</th>
<th style="text-align: left;">Production Time</th>
<th style="text-align: left;">Day of proof approval counts as day one of production if approved by:</th>
</tr>
<tr>
<td>Postcards, digital</td>
<td>3 business days</td>
<td>11am EST</td>
</tr>
<tr>
<td>Postcards, offset</td>
<td>5 business days</td>
<td>2pm EST</td>
</tr>
<tr>
<td>Business Cards</td>
<td>5 business days</td>
<td>12 noon EST</td>
</tr>
<tr>
<td>Pocket Folders</td>
<td>7 business days</td>
<td>12 noon EST</td>
</tr>
<tr>
<td>Letterhead</td>
<td>5 business days</td>
<td>12 noon EST</td>
</tr>
<tr>
<td>Envelopes</td>
<td>5 business days</td>
<td>12 noon EST</td>
</tr>
<tr>
<td>Inkjet Posters</td>
<td>3 or 5 business days, depending on size and indicated on product page</td>
<td>12 noon EST</td>
</tr>
<tr>
<td>Indoor/Outdoor Banners</td>
<td>3 or 5 business days, depending on size and indicated on product page</td>
<td>12 noon EST</td>
</tr>
<tr>
<td>Fine Art Giclee Prints</td>
<td>3 or 5 business days, depending on size and indicated on product page</td>
<td>12 noon EST</td>
</tr>
</tbody>
</table>
]]></content:encoded>
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		</item>
		<item>
		<title>Brand your Business: Creating Corporate Identity</title>
		<link>http://www.printpromotion.com/2010/09/brand-your-business-creating-corporate-identity/</link>
		<comments>http://www.printpromotion.com/2010/09/brand-your-business-creating-corporate-identity/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 18:33:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding and Biz Dev]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Stationery]]></category>

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		<description><![CDATA[Has there ever been a cozy little hole-in-the-wall restaurant that you like to think of as your own? You love the food, the owners know your name, and since the place is never very crowded, you are always entitled to your particular booth of preference. Other regulars also seem to have this same camaraderie with [...]]]></description>
			<content:encoded><![CDATA[<p>Has there ever been a cozy little hole-in-the-wall  restaurant that you like to think of as your own?  You love the food,  the owners know your name, and since the place is never very crowded,  you are always entitled to your particular booth of preference.  Other  regulars also seem to have this same camaraderie with your eatery.  Then  one Saturday night you pull up to enjoy another great meal at your  restaurant, when you realize the windows are dim, the interior is  desolate, and a “For Sale” sign looms over the locked door.</p>
<p>Although this situation is unfortunate, it is quite common.  Small  business owners have a tendency to get so comfortable with their usual  customers, and the daily process of maintaining their establishment,  that advertising and branding fall by the wayside.  Proprietors  rationalize that they enjoy status as the local “mom and pop shop” and  don’t want to handle a larger business.  Big or small, every business  likes to keep afloat, and that is near impossible without branding.</p>
<p>The point of having a business in the first place is to provide  services for end users.  In exchange, consumers will fund the means for  more services and you will hopefully make a profit.  In other words,  this economical cycle is dependent on the customers.  Therefore, as a  small business owner your main goal is the <strong>bring in more customers.</strong></p>
<p>Every business person has the luxury of having spent time on both  sides of the cash register.  As a customer you know you have numerous  shopping options for the array of products you need and desire  throughout your daily life.  The merchant who gets your money will  usually be the one who has best sold you on the combinations of factors  which are important to you.  Location, price, product quality, service,  convenience, etc. are all possible determinants of your buying behavior.   You will be affected by your past experiences.  You may also be  affected by the past experiences of those you trust.  This is called  word-of-mouth advertising.  Overall, if you are unfamiliar with a  business, or have heard negative remarks about a business through  word-of-mouth, you probably will not trust that company.</p>
<p>Now let’s flip the coin.  Say you own a hair salon.  A woman comes  in for her hair appointment explaining that she’s never had bangs but  she wants to try them out.  You cut her hair the way she asks and she  ends up hating bangs on her face.  In an emotional uproar, she rants to  her friends and family, berating your hair salon.  With a little bit of a  domino effect, your hair salon could sink quickly.</p>
<p>Now apply that same unjust situation to your business.  It could  easily happen to you.  In fact, it may be happening as I speak.  This is  why it is imperative to brand your business.  The purpose of branding  is to give your company a voice and an image that paints your business  in a positive and desirable light.  Custom promotional printing such as  custom post card printing and brochure printing for example, will allow  you to associate positive colors, images, words and feelings with the  services of your company.  Branding allows you to counteract any  negative image that may be created over the years, so that you can reach  and appeal to your potential customers.</p>
<p>The goal of branding is to get your company name everywhere, through  corporate identity printing.  Custom business cards for all your  employers are a must.  Investing in business card printing is a valuable  endeavor.  Let’s say you own a home remodeling business. you’re at a  friends barbecue over the weekend and two couples happen to be  discussing the remodeling they want done on their home.  You engage them  in conversation and give them your card.  You just scored two potential  jobs.</p>
<p>Branding helps you establish trust with potential customers.  As I  mentioned before, trust is an important factor in the buying decision.   We want to buy products we trust, from sellers we trust.  A recognizable  and reputable company image will ensure more customers.  This is  especially true for product categories which satisfy sensitive needs,  such as health products and self image products, as well as big ticket  items.  Banner printing services, such as indoor banner printing and  outdoor banner printing, will allow you to place your company name and  logo in areas highly trafficked by potential customers.  This positive  company reinforcement will hammer home the message so that the next time  the customer needs a product you offer, your services are in  top-of-mind awareness.</p>
<p>A distinct corporate identity will distinguish your business in the  marketplace.  It is very rare nowadays to have a business that stands  completely alone in its industry.  If you happen to own a business that  solves a particular customer problem which no one else has ever solved,  this is even more of a reason to brand your business!  The people must  be informed that they have this problem and that you have their  solution.  Most likely, though, you will have a slew of competitors  offering the  same type of products.  If you do not establish a  corporate identity to break through the clutter of the marketplace, your  business will be disposable.  There is a good chance you will lose  customers. brand your business, and protect your clientele.</p>
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		<title>Stationery</title>
		<link>http://www.printpromotion.com/2010/09/stationery/</link>
		<comments>http://www.printpromotion.com/2010/09/stationery/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 18:30:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Stationery]]></category>

		<guid isPermaLink="false">http://www.printpromotion.com/?p=11</guid>
		<description><![CDATA[Welcome to the page that will help you get the best quality stationery. Basically, stationery is the simplest form of business communication there is. Business cards, letterhead, envelopes, announcement cards, etc. are all simple forms of printed communications, but when crafted poorly, these staples of a good business practice can really hurt you. So, the [...]]]></description>
			<content:encoded><![CDATA[<p>Welcome to the page that will help you get the best quality stationery.</p>
<p>Basically, stationery is the simplest form of business communication  there is.  Business cards, letterhead, envelopes, announcement cards,  etc. are all simple forms of printed communications, but when crafted  poorly, these staples of a good business practice can really hurt you.</p>
<p>So, the pitfalls are;<br />
<strong>Really cheap stationery printers </strong>- Because they will not put the craftmanship into the printing, trimming, packing, and paper choices that you will need.<br />
<strong>Full Color Stationery only printers</strong> – Because they  cannot offer you match color or spot color (Pantone®) PMS color inks to  ensure a good color match througout your stationery set and beyond into  other printing you may do like a sales kit.  <em>We offer PMS matching inks throughout our stationery lines and pocket folders as well.</em></p>
<p>We offer the traditional craftmanship that you need, quality paper  choices from all the top brands like, Strathmore, Wausau, Neenah,  Capital Bond and more.  We offer you color choices of White, Bright  White, Ultimate White, Ivory Baronial, Natural as well as a variety of  recycled papers, like Neenah Environments.</p>
<p>We offer flat and raised letter printing in order to help you achieve the right look and feel that your business deserves.</p>
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		<title>Clean Design, contest for effective design.</title>
		<link>http://www.printpromotion.com/2010/09/clean-design-contest-for-effective-design/</link>
		<comments>http://www.printpromotion.com/2010/09/clean-design-contest-for-effective-design/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 18:29:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding and Biz Dev]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.printpromotion.com/?p=10</guid>
		<description><![CDATA[The theme of the contest is “Clean Design” and contestants will be expected to conceptualize, design and create a postcard that will make the most impact, therefore attract the most “votes” and subsequently be chosen as one of our top ten designs. The top ten designs will then be displayed on our website, the vising [...]]]></description>
			<content:encoded><![CDATA[<p>The theme of the contest is <strong>“Clean Design”</strong> and contestants will be expected to <em>conceptualize, design and create</em> a postcard that will make the most impact, therefore attract the most  “votes” and subsequently be chosen as one of our top ten designs. The  top ten designs will then be displayed on our website, the vising public  votes to determine the 3 finalists. At that time the panel of industry  veterans choos the top 3 winners. The panel will consist of industry  veterans, designers, advertising executives and others of interest.</p>
<p>In celebration of the renewed call from the highest levels of  industry, government and of course, the grass roots concerns of  community groups everywhere, we feel that the planning and design starts  with the creative mind of the designer and continues with the use of  best practices in the production of the printed piece: Including  vegetable based inks, recycled materials and paper from better managed  forests. (For more information on forest management go to <a href="http://www.fsc.org/">FSC.org</a>.)</p>
<p>As simple as it sounds, we believe that a significant first step in  cutting print waste is to actually conceptualize and design printed  media in an uncluttered direct way, so that the all important message is  clear and concise upon first glance, therefore requiring less printing  over time in order to get the message across more effectively.</p>
<p>For more information, <a href="http://www.printpromotion.com/contact-us/">contact us</a>.</p>
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		<title>Who wants what at PrintPromotion?</title>
		<link>http://www.printpromotion.com/2010/09/who-wants-what-at-printpromotion/</link>
		<comments>http://www.printpromotion.com/2010/09/who-wants-what-at-printpromotion/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 18:28:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding and Biz Dev]]></category>
		<category><![CDATA[Quality]]></category>

		<guid isPermaLink="false">http://www.printpromotion.com/?p=9</guid>
		<description><![CDATA[Well, it has been quite an experience taking our business from phones, email and all the other typical business communications methods to a more streamlined and more customer oriented web application to sell our products and service our customers. We started out getting a lot of traffic from our fellow “techies” out there, and quickly [...]]]></description>
			<content:encoded><![CDATA[<p>Well, it has been quite an experience taking our business from  phones, email and all the other typical business communications methods  to a more streamlined and more customer oriented web application to sell  our products and service our customers.</p>
<p>We started out getting a lot of traffic from our fellow “techies”  out there, and quickly were found out by the freelance designers in the  world.  Next we were fortunate to work with many of the hardworking and  very talented freelance and graphic designer firms all across the US,  then we started getting inquiries and live jobs from corporate america,  top clothing brands and non-profit groups, who of course were buying  recycled paper based print jobs.</p>
<p><strong>Who?</strong><br />
Ralph Lauren, Verdura Jewelers, US Helicopters, Silas Partners, a group  of 17 doctors in Virginia, a Bio-Deisel company in California, Pentagon  Software, a movie producer, Phoenix Marketing, UsedBicycleBuyer.com,  Viacube, and not to mention AIGA.org/The United Nations, the non-profit  group that is helping to build alliances and programs internationally  for graphic designers.</p>
<p><strong>What?</strong> Pocket folders, business stationery, many,  many orders on recycled paper, brochures, envelopes, business cards,  sell sheets, postcards, photo printing, giclee prints and many others.</p>
<p>We are very happy to have worked with such great organizations, brands and non-profit groups.</p>
<p>Thank you for all your support,</p>
<p>The Marketing Team at Print Promotion.com</p>
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		<title>Welcome to PrintPromotion.com</title>
		<link>http://www.printpromotion.com/2010/09/welcome-to-printpromotion-com/</link>
		<comments>http://www.printpromotion.com/2010/09/welcome-to-printpromotion-com/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 18:28:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.printpromotion.com/?p=8</guid>
		<description><![CDATA[We give you the tools that we know you’ll need, like instant pricing, a shopping cart to keep your jobs while you browse, web-based proof approvals and file transfers with real-time progress indication, and a message center in “My Account” that updates you with each change in status. We communicate clearly during the print production [...]]]></description>
			<content:encoded><![CDATA[<p>We give you the tools that we know you’ll need, like  instant pricing, a shopping cart to keep your jobs while you browse,  web-based proof approvals and file transfers with real-time progress  indication, and a message center in “My Account” that updates you with  each change in status. We communicate clearly during the print  production process every step of the way, so you’ll enjoy the experience  and maximize the return on your investment in print communications.</p>
<dl id="outline">
<dt>Shopping Cart</dt>
<dd><img src="http://web.archive.org/web/20070324210335/http://printpromotion.com/images/painless/outline/shoppingcart.jpg" alt="Shopping Cart" />We  built a state of the art “shopping cart” that acts like your own  personal memory of what types of jobs you’ll need now and in the future.   Store product/ink color/paper/quantity combinations in your cart for  an easy way to store jobs as a budget to use later or share with others.</dd>
<dt>Web-based file transfer</dt>
<dd><img src="http://web.archive.org/web/20070324210335/http://printpromotion.com/images/painless/outline/filetransfer.jpg" alt="Web-based file transfer" />You  are in control when you upload files to be printed with our real-time  file transfer status indicator, that allows for a never-before-seen file  transfers of up to 100 mbytes per file.</dd>
<dt>Message Center</dt>
<dd><img src="http://web.archive.org/web/20070324210335/http://printpromotion.com/images/painless/outline/messagecenter.jpg" alt="Message Center" />Your  “My Account” area provides a complete communications area that will let  you know if you need to do anything, when you proofs are ready, and  where you job is all along the way, and when complete, it allows you to  track your packages in one convenient web based application.</dd>
<dt>Online Security</dt>
<dd><img src="http://web.archive.org/web/20070324210335/http://printpromotion.com/images/painless/outline/security.jpg" alt="Online Security" />We  provide the latest technologies to make sure your transactions are  encrypted so nobody can see what you are doing.  E-commerce technologies  have given us the proper tools to protect you and your  personal/corporate information.</dd>
<dt>Choices</dt>
<dd><img src="http://web.archive.org/web/20070324210335/http://printpromotion.com/images/painless/outline/choices.jpg" alt="Choices" />As  a designer or marketing person, the most important thing in printing is  how you produce a job and having the ability to make choices will  determine how your jobs are produced.  We give you the choice of size,  color, paper, finishing, and other services.</dd>
<dt>Preferences</dt>
<dd><img src="http://web.archive.org/web/20070324210335/http://printpromotion.com/images/painless/outline/preferences.jpg" alt="Preferences" />We  offer you the ability to ship blind, if you need to conceal your  resource, to store shipping addresses of your offices or clients, and  how you want to ship your jobs, overnight, ground, 2 day, again your  choice, we give you control&#8230; it helps relieve the stress and pain that  normally is associated with printing.</dd>
</dl>
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		<title>Mounting photos behind plexiglass.</title>
		<link>http://www.printpromotion.com/2010/09/mounting-photos-behind-plexiglass/</link>
		<comments>http://www.printpromotion.com/2010/09/mounting-photos-behind-plexiglass/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 18:26:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.printpromotion.com/?p=7</guid>
		<description><![CDATA[Mounting Photo prints behind Plexi, what is it and why do so many people want it? Comments Closed This is a special production method is used to glue the Photo, the production process. In this way the image is protected against scratching, dirt and premature aging. A unique way to preserve photographs and for the [...]]]></description>
			<content:encoded><![CDATA[<h3><a href="http://web.archive.org/web/20070309141859/http://weblog.animentis.com:81/weblog/2006/09/14/mounting-photo-prints-behind-plexi-what-is-it-and-why-do-so-many-people-want-it/">Mounting Photo prints behind Plexi, what is it and why do so many people want it?</a></h3>
<p><img src="http://web.archive.org/web/20070309141859/http://printpromotion.com/images/comment.gif" border="0" alt="Comment" /> Comments Closed</p>
<p>This is a special production method is used to glue the Photo,  the production process. In this way the image is protected against  scratching, dirt and premature aging. A unique way to preserve  photographs and for the presentation of photographs in a museum or  gallery environment.</p>
<p>People mainly want it because it looks great by adding a dimension  to your photography based or digitally mastered graphic artwork and  preserves the image at the same time.  The mounting process to a thick  material gives the appearance of a museum or shadow box.</p>
<p>While standard framing provides great flexibility, by choice of  materials and colours of frame and overmat, to optimally match a picture  to your home decor, face-mounting behind plexiglass (acrylic glass) is  by far the most impressive way of presenting a photograph.</p>
<p>This technique has only recently gained wide acceptance among  museums and art galleries. Mainly because it seems to add a third  dimension to the two-dimensional image and provides a brilliance and  intensity unobtainable by any standard framing.<br />
Process Production technique:<br />
The end product contains mainly three parts:</p>
<p>*A digitally printed photograph,</p>
<p>*A 100% clear adhesive</p>
<p>*1/4” piece of plexiglass or other acrylic glass.</p>
<p>This production technique involves a digital C print or a  permanently elastic, smooth fusion of paper print and acrylic glass. By  using a special adhesive, an airtight bond is created with no air  bubbles, fixing the print with its front side to the back of  UV-resistant acrylic glass or plexi-glass.</p>
<p>By directly gluing the front side of the photograph to the back of a  sheet of plexiglass, any light reflections between the photograph and  the glazing of an ordinary frame is eliminated, thus increasing image  sharpness, contrast, and colour saturation.</p>
<p>When light penetrates the layer of acrylic glass, the light  reflection on the print’s surface is completely different from the  effect when a print is framed with a passe-partout and ordinary glass.  With this unique production method the diffusion of light diminishes  because of the homogenous quality of acrylic glass. As a result the  colours seem sharper, more brilliant, more intense and more immediate.</p>
<p>The assembly of plexiglass, photograph and protective back layer is  attached to a recessed aluminium frame which serves as a spacer between  picture and wall, providing the impression of the photograph to be  hanging in the air.</p>
<p>Although face-mounting provides a spectacular way of presenting  photographs, it’s virtually not more expensive than “classic” framing  using window mount and a good wooden or metal frame.</p>
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